- You are extremely succesful, Who are you and what do you do?
I am Jay Badza – the Head Honcho at a Johannesburg based boutique marketing and communications agency called Orchard On 25 and my job is to create communications strategies for brands, so we can help them connect with consumers
- Where do you want to be in 5 years from now?
I would like to retire the industry in 5 years and go into farming (LOL), I often tell people that my job requires me to be plugged in with trends, and I often have to be on the ground to get consumers insights, and I think in 5 years I will not be cool enough to know all the trendy things required to be in this role
- You have been put on a pedestal and having started your own company what are you doing differently to your competitors? and What challenges do you face in your industry that other people don’t have?
We are going through the same set of challenges that everyone is going through globally, from systemic exclusion to inadequate legislative and financial support from the governments. Running a business as a young black person is genuinely tough and one needs to have grit in order to survive. What I think works for our business is the ability to deliver to our promise which keeps our clients coming back for more, we know we have to work five times harder to survive
- How do you deal with people that want handout? Do you feel the pressure to please people?
My father had a big heart and generosity has always been part of who we are, and whenever I can, I assist without thinking twice or questioning motive, that is just how we were brought up
- What pronouns do you prefer to be addressed as? And why? Why does this mean to you in regards to your identity.
I am addressed as He, and I think that has always been how I have identified myself.
- Are your emotions heightened? How do you deal with balancing your work environment
I am a very logical person and I think that has helped me a lot in business. Entrepreneurship is a roller coaster ride of emotions and one has to always ensure that they keep their emotions in check so that I don’t jeopardize the livelihoods of the team. It also helps that I happen to be solution-driven, so a crisis is often quickly and easily managed when one is solution-oriented
- With the world going through a pandemic, how are you adjusting to the challenges? Has this affected you directly?
The pandemic has affected all of us both personally and professionally. As a business, we had to adapt to new ways of doing things so that we can sustain the company during the pandemic, and our incredible clients were instrumental in helping us survive the curve balls thrown at us by the pandemic
- Do you feel the pressure to be successful in your community because you have to meet a certain standard to be accepted by society?
I have never felt any pressure to be successful so that I could be accepted, I have always had a great work ethic and my journey has been motivated by the various entrepreneurs in my family and not societal pressure
- What social issues are you passionate about?
One of the issues that keep me up at night is definitely youth unemployment, I am always inundated with requests for job opportunities and I worry about the future of young people on this continent, as we have inherited a continent that is just failing to do what’s right for young people
- With social media making people aware of social issues; What has gender based violence activism made you confront?
A lot of the social media campaigns on GBV have made me realize how big this issue is in South Africa, I think there are incredible voices championing this fight and helping all of us learn and unlearn through robust conversations and sharing of information
- Do you think that Gender based violence is something that the government can help eradicate?
I think GBV is something the government can eradicate by ensuring that the country has enough resources to convict perpetrators of these horrible crimes
- In our community? What are the problems that you feel we should focus on?
There are lots of issues affecting the LGBTI community and I always wish that families could understand the psychological effects of rejection on their children who are part of the community. Many people barely recover from childhood trauma and rejection and as a result, they become damaged adults
- What values do you look for in a partner? Work and personal?
When looking for a partner I constantly look for someone who is progressive and open-minded, we are living in an ever-changing world and each day we are learning new things, so an ideal partner is one that can evolve with the times and not be stuck in a traditional way of thinking, both personally and professionally
- What do you do to calm down?
When I feel overwhelmed by life I travel, an occasional escape really manages to calm me down when the going gets tough as I get ample opportunity to walk and strategize
- What do people not know about you?
A lot of people don’t know that I am a serial entrepreneur, I am always looking for opportunities to make additional income, and have my hands in so many different pies in order to feed that entrepreneurial habit